Multidisciplinary Designer

Hi, I'm Nick, I have over 20 years of experience and I design high-quality digital products that clients love and help businesses to thrive.

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Brand

Stimulate and Enthrall

A brand-development goal was to make the brand truly distinctive. In addition to amplifying the essence of the brand identity, we aimed for intriguing interactions at every touchpoint - unique yet complimentary and compelling. Gooee's branding aimed to advantageously stimulate and enthrall, in meaningful ways.

Visualizing the Invisible

The Gooee design language utilized visualizations to make 'invisible' technologies like mesh networks and ASIC sensors more perceptible. Through relatable graphical representations, we aimed to captivate, enlighten, and inform audiences while accentuating Goee's innovative culture and technological prowess.

Legacy Gooee Brand

The nascent Gooee brand established a foundational concept of 'integrated gooeyness' and introduced a bold primary pink color. However, over time, it became apparent that this approach was limiting, felt outdated, and resultantly, an update would better serve the needs of the business.

Visual

Radiant Impressions

The welcome screen of the website served as a microcosm of Gooee. The vast pink data-rich clouds intermingled with radiant, aspirational skyscrapers, symbolizing an omniconnected, emboldened and prosperous future - catalyzed by Gooee.

Product Visualizations

To enable the target audience and users to readily comprehend and value the product capabilities of Gooee, I leveraged depictions of real-world applications. These visuals advantageously showcased Gooee's inconspicuous technologies operating within purposeful spaces.

Application Representations

IoT application representations were designed to vividly illustrate the concealed yet innovatively pervasive capabilities of Gooee applications in strategically beneficial settings. The visuals depicted enhanced spaces enlivened by Gooee applications.

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Product Design

Hardware Design

I partnered with a French industrial design team to strategically shape Gooee's hardware architecture, ensuring functional and aesthetic advantages for the product designs. My collaboration resulted in products that were both visually appealing and functional.

Dashboard UI/UX Ideation

I created initial prototypes of the Gooee dashboard during testing and refinement of both the brand identity and design language. These prototypes provided a foundation for more focused and effective UI designs, contributing to the successful development of the IoT Cloud platform.

Product Design

I considered unit production cost, expandability, usability, and compatibility with external or partner hardware during the design finalization process. This helped determine scalability and viability of the designs. Close collaboration with key stakeholders further refined the design form and ensured its success.

Video

As the lead for numerous Gooee video productions, I collaborated with a talented film and post-production team to craft compelling narratives and visually portray innovative product technologies and advancements.

This strategic approach allowed us to showcase Gooee's evolving IoT lighting ecosystem as the pinnacle of sophistication and the market-shaping solution that outshone the competition.

Test Center

The Gooee IoT Test Center stood as a beacon of innovation, encompassing an expansive 14,000 sq. ft. This state-of-the-art facility provided an unrivaled environment for the advancement and rigorous testing of wireless mesh networks, smart building analytics applications, and seamless integration with partner luminaires.

Our video production goal was to shine a spotlight on the center's immense scale and technological sophistication. To enhance its value and benefits, we blended captivating facility video animations with illuminating interviews featuring IoT specialists. This strategic combination offered a comprehensive glimpse into the groundbreaking work being conducted within the Test Center, underscoring its significance and the potential it held for facilitating transformative solutions.

IoT Gateway

Gooee's Gateway functioned as the operational core of the IoT Ecosystem, playing a pivotal role in connecting and coordinating all hardware components and cloud services. Clearly articulating its value, purpose, and interconnection with other elements was essential in fostering understanding and driving investment from potential partners, who sought Gooee as their trusted IoT solutions provider.

Given the ongoing development of the ecosystem, we employed concise and visually engaging branded video animations to convey the Gateway's significance. Beginning with a focused exploration of the Gateway itself, we gradually expanded the narrative to illustrate its integral position within the hybrid hardware/cloud ecosystem. This approach ensured a clear and comprehensive understanding of its role and importance.

Gooee Team

The Gooee Team video aimed to establish a human connection with the brand, highlighting the team as the driving force. Simultaneously, we emphasized Gooee's distinction as a technology company, setting it apart from lighting industry competitors. This approach underscored the challenges and complexities of IoT technology development, differentiating it from manufacturing lighting components - a realm shared by partners and potential rivals.

By showcasing the brand's people and technology-driven nature, we fostered a relatable and dynamic image. This, along with the unique demands of IoT technology, positioned Gooee as an ideal partner for manufacturers navigating the complexities of the IoT landscape.