CandyCo Boutique
CandyCo Boutique offers a wide range of high-quality and affordable wigs to individuals experiencing hair loss or thinning. Candy's personal experience with alopecia serves as the foundation for the boutique's identity and strategic direction.
BRANDING
UX DESIGN
UX RESEARCH
VISUAL DESIGN
CONTENT STRATEGY
WEBSITE DEVELOPMENT
Design
We began by integrally understanding CandyCo Boutique's unique selling proposition, target audience, and competitors. This involved conducting market research and studying customer preferences to inform the brand development & website design.
Webflow
I worked closely with Candy to define the brand's positioning, values, and key messaging. We emphasized Candy's personal story, empathy, and dedication to helping others, ensuring these elements were at the core of the brand strategy.
Animations
To visually represent the brand, we created a distinctive logo and color palette that reflected the boutique's elegance, inclusivity, and professionalism. The design elements were carefully chosen to resonate with the target audience and evoke a sense of trust and confidence.
Figma
I crafted a user-friendly and visually appealing ecommerce website for CandyCo Boutique. The website's design prioritized showcasing the wig collection, easy navigation, and clear product information. We ensured a responsive layout for seamless browsing on various devices.
Figma
To engage and educate customers, I oversaw the creation of compelling content, including gaphics, product descriptions, wig care guides, and blog articles. The content aimed to provide value to visitors while establishing the boutique as a knowledgeable and trusted resource in the industry.
Figma
To drive traffic and increase visibility, I implemented search engine optimization (SEO) strategies, incorporating relevant keywords and optimizing the website's structure. I also devised a digital marketing plan that included social media campaigns, influencer collaborations, and targeted advertising to reach and engage the target audience effectively.
Figma
Post-launch, I set up analytics tools to track website performance, user behavior, and sales metrics. This data guided ongoing optimization efforts, such as improving page load times, refining product categorization, and enhancing conversion funnels to continuously enhance the website's effectiveness.
Figma
Throughout the process, I maintained open communication with Candy to ensure her vision and goals were met. Collaboration with the design and development team, along with timely project management, helped deliver a successful brand and ecommerce website for CandyCo Boutique, reflecting her passion for helping others and providing a seamless online experience for customers.
![](https://assets-global.website-files.com/63597b1a5c63a96218bdc8c9/6481dbc2a52bce5b49130f91_two-screens-ccb-upper-1.png)
Website Video
![](https://assets-global.website-files.com/63597b1a5c63a96218bdc8c9/6481ef92a8aeee297930d0eb_two-screens-ccb-lower-2.png)
Website Screens
Home
![](https://assets-global.website-files.com/63597b1a5c63a96218bdc8c9/64823358ba7ce72be7279385_1-Home.jpg)
Collection
![](https://assets-global.website-files.com/63597b1a5c63a96218bdc8c9/648233839ed68f04ba62eb6d_2-Collection.jpg)
Product
![](https://assets-global.website-files.com/63597b1a5c63a96218bdc8c9/648233aeb7f4d75ac738dd68_3-Product.jpg)
Aftercare
![](https://assets-global.website-files.com/63597b1a5c63a96218bdc8c9/648233ae93693d665bfb2bb9_7-Aftercare.jpg)